With anticipation of enthusiasts around the world at fever pitch, BMW M GmbH unveiled the newest member of its intimate product family. For the first time, the coveted M badge has been granted to the popular BMW 1-Series in the form of the all-new BMW 1-Series M Coupe. The M badge was imparted after a two-year development process through which BMW M engineers and test drivers achieved the exceptional power delivery and the signature, near-perfect driving behavior of a BMW M car. The 2011 BMW 1-Series M Coupe will be available in limited quantities and with a limited range of options at Authorized BMW Centers in Spring, 2011.

“Eigenwillig,” a German word meaning “self-willed,” “individual,” and “determined to go its own way,” has been the proper word to describe the most unique and memorable M cars of the past three decades. With the original 1988 BMW M3 as its inspiration, the 2011 BMW 1-Series M Coupe combines the raw capabilities of a race car with the agility, versatility, and seating position of a compact BMW Coupe to create a pure Ultimate Driving Machine®. In doing so, the BMW 1-Series M Coupe continues the eigenwillig tradition of BMW M. With its latest two-door model, BMW M is illustrating its ability to build race car performance into a small car, capable of everyday use.

The new BMW 1-Series M Coupe has been developed for near-perfect balance and a large, square footprint. It is 71 inches (1803mm) wide – 4.8 inches (122mm) wider than its 1988 M3 ancestor – yet only 1.3 inches (33mm) longer at 172.4 inches (4379mm) long. The new BMW 1-Series M Coupe weighs in at 1,495kg DIN (3,296 lbs, preliminary), and features a 104.7-inch (2659mm) wheelbase, three inches longer than the 1988 M3. Front and rear track widths are exactly the same on the BMW 1-Series M Coupe at 60.7 inches (1542mm) each. Compared to the 2011 BMW 135i Coupe, the BMW 1-Series M Coupe is 0.2 inches (5mm) longer, 2.1 inches (53mm) wider, 0.5 inches (13mm) taller, and rides on the same 104.7 inch (2659mm) wheelbase. It features a track 2.8 inches (71mm) wider up front and 1.8 inches (46mm) wider in the rear, and weighs 35kg DIN (77 lbs, preliminary) less.

The new BMW 1-Series M Coupe features a high-strength steel unibody, with unique, widened fenders and rear quarter panels to house the substantially widened track. It also features a metal roof panel which saves about 35 lbs (15kg) compared to BMW 1-Series models equipped with a moonroof. The 2011 BMW 1-Series M Coupe, constructed as one of BMW’s most performance-oriented vehicles in recent years, will not be offered with a moonroof. This weight savings – at the tallest point of the vehicle – provides a corresponding drop in the center of gravity, which contributes to improved driving dynamics. It also helps maximize head room (or helmet room, as the case may be). Read the rest of this entry »